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Personal data processing policy

How Emerald Bienes y Raíces collects, uses and protects your personal data and how you can exercise your rights, under Colombian Law 1581 of 2012 and its regulations.

Effective from: October 22, 2026

1. Data controller

  • Address: Armenia, Quindío, Colombia.
  • Data protection email: info@emeraldbyr.com.
  • WhatsApp: +57 301 862 3214. Website: emeraldbyr.com.

2. Legal framework

This policy is governed by Statutory Law 1581 of 2012, Decree 1377 of 2013 (compiled in Decree 1074 of 2015) and any rules that amend or complement them.

3. Data we process

  • Contact and identification data you give us in forms or on WhatsApp: name, phone, email and your message or proposed visit date.
  • Account data if you sign in with Google or Facebook: name, email and profile photo.
  • Properties you save and searches you save.
  • If you list your property with us: property and owner data, including documents such as title certificate, deed, ID, tax registration or certificate of incorporation, needed for the brokerage.
  • Browsing data: technical cookies needed for the site to work and, only if you accept them, analytics cookies.

4. Purposes

  • Answer your requests, schedule visits and send you information about properties you are interested in.
  • Manage your account, saved homes and, if you turn them on, new-listing alerts.
  • Receive, verify, publish and market the properties you list with us, and manage related contracts.
  • Comply with legal, accounting and contractual obligations.
  • Produce aggregate statistics about how the site is used to improve it.

We do not sell or rent your personal data to third parties.

5. Sensitive data and minors

We do not request sensitive data or data from minors. If it were ever requested, answering would be optional and it would be processed with express authorization and the legal safeguards.

6. Your rights

  • Know, update and correct your data.
  • Request proof of the authorization you gave us.
  • Be informed, upon request, of how we have used your data.
  • File complaints with the Superintendence of Industry and Commerce (SIC) after completing the inquiry or claim process with us.
  • Revoke your authorization and request deletion of your data when there is no legal or contractual duty to keep it.
  • Access your data free of charge.

7. Inquiries and claims

Write to our data protection email or on WhatsApp with your name, ID number, your request and how to reply to you.

Inquiries: answered within ten (10) business days of receipt; if not possible, we will tell you why and the new date, no more than five (5) additional business days.

Claims (correction, update, deletion or breach): handled within fifteen (15) business days of receipt, extendable by up to eight (8) business days with notice. If the claim is incomplete we will ask you to complete it within five (5) days; after two (2) months without a reply it will be considered withdrawn.

You can also delete your account at any time from your profile on the site.

8. Processors and transfers

We use technology providers to run the site (web hosting, file storage and email), some with servers outside Colombia. We share only what is necessary, under agreements that require them to protect your data and use it only to serve us.

9. Security

We apply reasonable technical and administrative measures: encrypted connections, access restricted to authorized staff, private documents behind temporary links and a log of staff actions.

10. Cookies

We use technical cookies to keep your session and preferences. Analytics cookies are only turned on if you accept them in the cookie notice.

11. Effective date and changes

This policy applies from the date shown above. We keep data as long as needed for the purposes described or while a legal duty exists. If we change it substantially, we will announce it on this site.